Cabin Fever

Overview [TLDR]

Bridging Medicine and Innovation with Digital Excellence

Cabin Fever (CF), hosted by the Cumming School of Medicine (CSM) in stunning Kananaskis, Alberta, unites leading medical professionals to share ground-breaking research and ideas.

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The Cabin Fever conference app had low adoption (under 25%) due to inconsistent branding and cluttered UI. I redesigned the UI with a minimalist, user-friendly approach, improving usability, branding, and navigation. This resulted in a 45% increase in adoption, transforming the app into an essential conference tool that boosted engagement, usability, and brand trust.

Business Problem

Justifying the Investment

The 2023 Cabin Fever Conference Report revealed a stark reality: fewer than 25% of attendees engaged with the mobile app. This low adoption rate jeopardized the app's viability and te value of SM’s investment.

Figure 1: Cabin Fever 2023 mobile application screens

User Problem

Overload and Disconnect

User feedback and heuristic evaluations highlighted two key issues:

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Inconsistent Branding – The app didn’t reflect Cabin Fever’s established brand identity and its connection to Kananaskis.

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Cognitive Overload – Cluttered screens and dense text caused cognitive overload and kept user retention low.

Figure 2: Preview of Cabin Fever 2024 design solution

Solution

A Redesign That Delivered: 45% Adoption Surge

I redesigned Cabin Fever’s UI with a minimalist approach, prioritizing clarity and usability. I focused on:

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Enhanced Usability – I decluttered screens, optimized text hierarchy, and improved spacing, making information easier to scan and reducing cognitive overload. This improved readability and usability, encouraging adoption.

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Brand-Driven Trust & Recognition – I established a cohesive visual system blending UCalgary’s bold colors with Kananaskis’ deep forest tones. This reinforced CF’s identity, creating familiarity across all digital touchpoints and increasing user confidence.

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Seamless Navigation & Engagement – Interactive elements like speaker avatars, location maps, and meaningful iconography improved wayfinding and usability, making the app more functional and engaging.

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Figure 3: Cabin Fever mobile app mock-ups

Figure 4: Cabin Fever branding & design components

Figure 5: Cabin Fever mobile mock-ups - key screens

Impact

Seamless Design, Unified Branding

The redesigned Cabin Fever app became an essential conference tool, seamlessly integrating event registration, personalized scheduling, and networking. With an intuitive interface and cohesive branding, user adoption surged by 190%, reinforcing the app’s value and enhancing the overall conference experience.

Live Link

Prototype

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CABIN FEVER